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Contextual Targeting is based on content targeting. The ads are selected and served by automated systems based on the relevancy of the content of the specific website.
Contextual Advertising also helps improve the users’ overall online experience because they will only see ads relevant to the content on the website. It can maximize the earning potentials of both advertisers and publishers as the ads are more targeted to what the users are searching for and thus the ads are more likely to get clicked.
Contextual Advertising displays your ads and targets potential customers at the precise moment they are anticipating the purchase of a product or service just like yours.
With the increase in the complexity of targeting ads towards users who have higher chances to be interested in the ad, Contextual Targeting offers a rather ideal way of attracting the right audience.
Contextual Targeting ensures advertisers that the most relevant ads are delivered to the right audience at the right time to significantly increase their return on investment.
Contextual Advertising in its simplest form means to place your advertising banner on a web site that has similar content. The reason behind contextual targeting with banner ads is that it is assumed that if there is a web site that is addressing a specific subject and you place a banner ad on that web site for a product that also addresses that subject then the readers of that web site are more likely to click on your ad and find out about your product or service.
If you find this blog interesting, you might wanna read my blog about Contextual Ad Tricks.